Frequently Asked Questions

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If you can get your business listed in the Google Maps Pack (i.e. 3 Pack, Map Pack, Local 3 Pack) you have essentially hit SEO gold. Here at SocialSEO, this is what we suggest to score one of those coveted spots:

#1 – The Optimal Location: The physical location is a large component of the map pack and the closer you are to downtown or the closer the searcher is to you the more likely your listing is to show in the Map Pack. Since you can’t change the physical location of your business targeting optimized keywords in titles and categories of your website is essential.

#2 – Google My Business Profile: Ensure that your Google My Business profile is optimized and that you have exact information for your NAP (name, address, and phone number) score on your website as your Google profile. Add images that show the products, services, or concepts you provide and include informative descriptions and keyword phrases in your description to fully optimize your profile. You can also build links that point to your Google My Business profile to increase your chances.

#3 – Build Citations: Continue to build new listing profiles to increase the strength of not only your website, but also your brand name. The more links that you have pointing back to your webpage, the better. This includes reviews from previous customers. Gradually update directories that are most applicable to your service or industry, including:

Yelp
Yellow Pages
Facebook
Better Business Bureau

There’s no questioning the power and magnitude of social media. Here are some incredible figures provided by Statista, in case you’re not convinced:

• 1.93 billion monthly active Facebook users
• 700 million monthly active Instagram users
• 90% of marketers use social media to market their businesses
• 42.17% of US consumers say social media significantly influences their purchasing decisions

There are a lot of users to connect with and your competitors are already using social media to reach them. Social media ROI is unbelievably incomparable to other avenues of advertising. Cost per clicks can be as little as $0.10 on Facebook, versus a CPC of $1-2 and sometimes higher with paid search. To maximize ROI, you need to:

1. Define your goals & how to measure them
2. Know your market & audience
3. Engage with your audience & be personable
4. Construct eye-catching, high quality content
5. Develop unique advertising & targeting strategies

Integrating social media into your marketing plan can bring you an abundance of benefits. It can boost your website’s SEO, find customers you couldn’t reach before, generate sales and leads, and much more! Social media platforms are today’s most interactive digital avenues that capture the personality of brands to successfully build relationships with current and potential consumers. With exponential growth across the board over the last few years, including an estimated advertising revenue of $41 billion for 2017, we’re confident in saying that social media is not a fad. It’s time to get social!

Just because you’ve been in business longer doesn’t mean your digital marketing is stronger. In fact, a strong SEO campaign can quickly help your competition outrank you online, even if you’ve been on the top of the first page before. Below are just a few reasons why your competition may rank higher, even if their site seems worse than yours.

1. Their site is more relevant, matching user intent better
   • By understanding which questions users are asking, or what Keywords they are searching for on Google, your competition can tailor the content of their site to the intent of the user. This makes it more relevant to the keyword searched, satisfying both their customers and Google.
2. Their site is more prominent online
   • It’s much more than what’s on your site. Profiles on sites like Yelp, Facebook, and industry specific directories not only puts your business’ information on more places across the web, but builds a strong profile of links pointing to your site, both of which help visibility within the search engines.
3. Users and Google like their site more
   • Not only does your content need to be easy to read and your site simple to navigate for your customers, but Google needs to be able to do the very same. If either one cannot find the information they need in a timely manner, both your human and robotic audience will favor other sites.